Connectors / Facebook & Instagram Organic / BigQuery
Facebook & Instagram Organic → BigQuery
Page and profile insights for Business/Creator accounts: reach, engagement, follower growth. Load jobs into your project (your billing) or a Yoker-managed dataset — date-partitioned, source-clustered, restatement-safe upserts.
How the sync works
- Point Yoker at your GCP project (or use a managed dataset).
- Choose sources; tables are created per connector with documented schemas.
- Syncs upsert on (source, date, dimensions) so restated ad metrics overwrite cleanly.
What lands in BigQuery
2 dimensions: date, account
5 metrics: followers, reach, impressions, engagement, profile_views
Restatement-aware: every sync re-pulls the trailing 7 days, so revised conversions overwrite cleanly in BigQuery — no duplicate rows, no stale numbers.
Why teams pick Yoker for this
- Hourly on every paid plan — most tools gate hourly refresh behind $99–199/mo tiers; here it starts at $29.
- Backfills are free and unlimited — pull years of Facebook & Instagram Organic history without it counting against anything.
- The guarantees: price-lock, one-click cancel, 30-day refunds, and a 99% sync SLA with automatic credit.
- Unified schema: blend Facebook & Instagram Organic with every other platform without renaming columns by hand.